FIND YOUR EDGE
We partner with founders and leadership teams who are ready for the next stage – scale, expansion, or transformation.
Let’s get to work. See how we help.
[ YOU ]
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Who We’re For
Founder-led. Fast-moving. Slightly uncomfortable.
If you’re growing faster than your structure, we’re your people.
Startups. Scale-ups. PE/VC-backed businesses.
High ambition. Real problems. Serious opportunity.
We work across industries.
Our deepest roots are in online entertainment and gambling – but our playbook works anywhere ambition lives.
Growth Breaks Things
→ Teams get stretched
→ Operations creak
→ Priorities blur
→ Everything feels urgent
Most companies respond with:
more meetings
more decks
more noise
We bring clarity, focus, execution.
[ US ]
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Who we are
Our Roots
Deep expertise in gambling & online entertainment.
That’s our home turf.
We’ve built, scaled and transformed global operators in highly regulated environments.
But our approach is:
sector-agnostic
execution-first
problem-solving driven
If there’s ambition, we can help.
Our Experience
40+ years combined operating experience
30+ international markets
£8bn+ transaction experience
public and private businesses
growth, turnaround, integration, scale
We are experienced operators with over 40 years of combined leadership across finance, growth, brand and international expansion. We’ve scaled complex, multi-market businesses, led M&A and integrations, restructured organisations, launched new markets and products, and turned strategy into execution.
Our backgrounds include senior roles in listed, global companies as well as building a startup from idea through to seed funding and launch. We bring a practical, challenger mindset – combining financial discipline with commercial pace, and we work best where there is ambition, change and the need to deliver.
We know what “good” looks like – because we’ve built it.
Our Edge in Gambling & Entertainment
We know this sector inside out – because we built in it.
We’ve driven:
multi-market growth
navigated heavy regulation environments
M&A at real scale
product and payments localisation
marketing when marketing is restricted
If you’re in gaming – you won’t need to explain the basics.
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[ WORKING TOGETHER ]
What We Do
We help you move from:
chaos → control
potential → performance
busy → effective
plans → outcomes
talking → doing
If your chasing the next stage of growth, we’re in your corner
How We Help
Strategy & Growth: Decide what matters. Drop what doesn’t. Execute hard.
Operational Scale: Build systems, processes, and cadence that don’t fall apart at speed.
Market Expansion: New markets, without guesswork or expensive mistakes.
Brand & Customer Growth: Sharper positioning. Clear story. Acquisition that actually converts.
Capital Raising – Equity & Debt: Raise what you need. Don’t raise what you don’t. Tell the story investors actually back.
Mergers & Acquisitions: Targeting, diligence, integration, value creation – without the drama.
Financial Strategy & Performance: Turn numbers into decisions. Capital allocation, forecasting, and performance management that actually drive outcomes.
Regulation & Risk: Grow fast in complex environments without crossing lines.
Leadership & Organisation: Teams and structure that scale beyond the founders.
How We Work
No fluff. No buzzwords. No glossy decks. No armies of juniors.
We:
get to the truth fast
say what others won’t
cut the noise
stay until it works
Advisors when needed.
Operators when it matters.
Our Expert Network
It’s not just us. We plug you into a trusted network of specialists – fundraising, technology, product, recruitment, performance marketing and brand – so you get the right expertise at the right moment without building fixed overhead.
[ RECENT WORK ]
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Marketing strategy for a leading pan-African gambling operator
Redesigned marketing strategy to drive efficient multi-country growth and tighter performance discipline.
Financial modelling support for an AI startup ahead of its first two funding rounds
Built financial model and funding case to support early-stage investment and growth planning
Go-to-market strategy for a leading brand expanding into Africa
Created go-to-market strategy across product, marketing, people and operations to enable scalable African expansion.
Strategic planning and debt/equity raise for a UK prize-draw business
Helped shape strategy and investor story, supporting a combined debt and equity raise to fund the next stage of growth.
Market entry strategy for a land-based casino business ahead of regulation
Supported development of market-entry approach, operating model and positioning to move fast once regulation goes live.
Building a startup from inception through to seed fundraise and go-live
Took a startup from idea to reality — strategy, funding, build, launch and first customers.
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[ LETS TALK ]
Based anywhere. Working globally. Always on your side.
Big goal? Big problem? Something not scaling the way it should?
We’re happy to talk — no fluff, no obligation.
If we can help, we will. If we can’t, we’ll tell you straight.
Enquire now and book a free introductory call by completing the form or email team@playbookgo.com.